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The building blocks of organic growth.

Steve Bailey SEO freelance consultation and precision AI Auditing for modern enterprises and SMEs. Providing the transparency you need to plan and thrive in the generative search era. Get you the help you need.

our offering

Strategic Organic Growth

Technical & Content SEO

  • Full technical SEO stack
  • Competitor & Search landscape knowledge
  • Conversion focused content
  • Be optimised for growth, not vanity metrics

01 / AUDIT
In house Bespoke AI Toolkit

AI Search

  • Bespoke AI tools adapted to your needs
  • SWOT, NSS & extensive sentiment analysis
  • Understand how and where you are recommended
  • Understand when and why you aren't

02 / AI SEARCH

Strategy & support

  • Actionable strategy
  • Recommendations that offer meaningful change
  • Precise, informative search strategy and support
  • Consultancy where and when you need it

03 / STRATEGY
SEARCH ANALYSIS

Bespoke AI Tools for search

Compare your performance and discover opportunities relative to direct market competitors.

Our audits are tailored to your needs to give you the best insights into how AI views your brand.

COMPETITORS

BENCHMARKING

Compare your strengths and weaknesses

COMPETITIVE PROFILE

DM KEITH

10PILLARS
STRENGTH
30%
COMPETITIVE
10%
OPPORTUNITY
60%
REPUTATION INDEX

REPUTATION INDEX

Gauge performance at a glance.

VOC

POSITIVE SIGNALS

142 records out of 217

65.4%FREQUENCY
OPPORTUNITIES

IDENTIFY GROWTH AREAS

See where competitors shine.

GROWTH OPPORTUNITYPILLAR REPORT

JCT600's 111-point and 150-point inspection regimes are more rigorous than EH's 123-point check.

CERTIFICATION & CONSUMER PROTECTION
Change the narrative

SEARCH MOVED ON - WHY YOU SHOULD TOO.

The AI search landscape is shifting under the feet of established brands. It's time to move on! Our auditing engine maps how LLMs perceive, prioritise, and present your brand identity to your customers.

Rationale
Capabilities

Audit Features

Not a dashboard of data - get the action points you need.

Influential content

Sector Indexing

Understand the AI search landscape with specialist entity mapping and take the guess work out of what success looks like. We're breaking new ground in understanding what influences AI search results.

Domain Association Matrix

grounding sources matches
switch2.co.uk
225
trustpilot.com
153
uk.trustpilot.com
85
gov.uk
75
ca.trustpilot.com
70
reddit.com
65
assets.publishing.service.gov.uk
60
ofgem.gov.uk
55
heattrust.org
45
citizensadvice.org.uk
38
energyombudsman.org
36
nz.trustpilot.com
32
ie.trustpilot.com
28
wearecitizensadvice.org.uk
24
procurepublic.co.uk
22
True Marketing Intelligence

Marketing & Search

We conduct intensive sentiment analysis. Training our systems using response data to help us review and classify semantic signals to generate a full picture of what AI consistently surfaces within its results. Our Net Sentiment Score and the detail behind it gives you a true understanding of your success within AI search.

Switch2 Energy’s 89.4% NSS is driven by its deep-rooted industry authority and a 'resident-first' operational model that prioritizes consumer protection and empathetic debt management. The score reflects a high degree of trust from both institutional partners and end-users, despite systemic pricing pressures inherent to the heat network sector.

NSS Audit Context

Calculated NSS: 89.4% (Incumbent Trust)

ECOSYSTEM MAPPING

Competitor Resonance

Understand your positioning within the broader industry context and competitor landscape. Traditional competitors are not always the same as competition you face in AI search. Get to know who your competitors are and importantly why!

Co-occurrence adjacency

shared conversation frequency
Vital EnergiData EnergyGinger EnergySycousClever Energy BillingWelcome EnergyMaxBillTaconova
Persona Analysis

Target your customers

Conversational search breaks away from the traditional search scope. AI wants to know who is searching and why - you need to understand that too and discover which customers you may be failing to engage with.

Category Penetration Scores

dataset share frequency
Developer

66 records out of 120

55%freq
Housing Association

42 records out of 60

70%freq
Local Authority

43 records out of 60

71.7%freq
Pugh & SWOT ANALYSIS

Strategic Insights

Automated strengths, weaknesses, opportunities, and threats analysis based on LLM data to feed straight into your marketing pipelines.

Weighted Pugh Matrix Leaderboard

competitive index rating
1DATA ENERGY
score:155
2GINGER ENERGY
score:148
3SWITCH2 ENERGYTarget
score:146
4CLEVER ENERGY BILLING
score:136
5VITAL ENERGI
score:132

the building blocks of organic growth

You're in safe hands

TRUSTED BY LEADING BRANDS

Health, Travel, Automotive, Fashion sector experience and many more for Ecom & Lead Gen clients. 
Our SEO expertise spans 20 years of work with highlights including:

ASOS
Hargreaves Lansdown
Standard Chartered
Sykes Cottages
Ted Baker
L&L